February 8, 2017
FLO Cycling - One Tree Planted for Every Wheel Sold
Posted by FLO Cycling at Wednesday, February 08, 2017 Labels: en , FLO News , One Tree Planted for Every Wheel Sold , Social Responsibility
Today we are very excited to announce our One Tree Planted for Every Wheel Sold Program. Starting on February 16th 2017, in partnership with American Forest, we will plant one tree for every FLO Wheel sold. Here's why:
A few years ago, we received our first container with 272 cycling wheels. It was the first time we saw so many cardboard boxes in one place. That number has now grown to roughly 20,000 since 2012, and we questioned, "What impact is this having on our planet?" Below are some facts we gathered answering this question.
Facts About Corrugated Cardboard Production
- It takes roughly 17 trees to produce one ton of corrugated cardboard.
- One ton of corrugated cardboard equals 20,619 sq/ft.
- You save roughly 17 trees for every ton of recycled corrugated cardboard used.
Facts About FLO Wheel Boxes
- Each FLO Wheel box is roughly 2,000 sq/inches or 13.89 sq/ft.
- One tree makes roughly 88 FLO Wheel boxes.
- Roughly 230 trees were consumed to ship our FLO Wheels.
- Roughly 277,800 sq/ft, or 13.5 tons, of corrugated cardboard FLO Boxes have shipped (roughly the same area as five NFL football fields).
While researching the impact our boxes were having on our environment, we found a great book called "The Responsible Company," by Yvon Chouinard, Patagonia's founder, and Vincent Stanley. This book confirmed that we weren't alone in the belief that you can produce a product that takes from the planet and give back at the same time. A big thanks to Yvon and Vincent for sharing their thoughts on running a responsible company.
FLO is Committing to the Following for our Planet
1. We are going to start by planting 230 trees to replace the trees we've consumed shipping our first 20,000 wheels.
2. While one tree produces roughly 88 FLO Wheel boxes, we will plant one tree for every wheel sold, beginning February 16, 2017. It's our way of saying thank you to our planet.
Our Partner, American Forests
To make all of this possible we needed a great partner. That partner is American Forests. We are excited to help them with their mission.
Here's to our planet!