May 27, 2015
Order 20 - All of the Details!
It's hard to believe that we are on Order 20! We're getting old. Order 20 will begin Thursday, June 4 at 10:00 a.m. PDT. We will be selling FLO 30s, 60s, 90s, DISCS, and FLO 30 rims. There are currently 1,558 people signed up for the 620 wheels available during Order 20. Please know popular wheels may sell our very quickly during Order 20. Popular wheels can sell out in less than five minutes. We are not trying to be pushy, we just want to be honest.
Every wheel purchased within the first hour will receive a FREE Silca Valve Extender (FLO 60s and 90s) or a free Continental tube (FLO 30s and DISCS). The best way to get ready for Order 20 is to read the "General Information" and FAQ below. We can't thank you enough for your support and patience. If you have any questions about Order 20, please let us know.
- Order 20 begins June 4, 2015 at 10:00 a.m. PDT. Access the store here. You will need a store account to check out. We recommend creating your account here before the order starts to save time.
- On June 4, 2015 the "Store" page will feature a countdown timer. When it hits 00:00:00:00, refresh your page to begin shopping.
- 620 wheels will be available during Order 20.
- We will have FLO 30s, 60s, 90s, DISCS, and FLO 30 rims available.
- Wheels are estimated to ship by June 19.
- There are currently 1,558 people signed up for Order 20.
- All sales are on a first-come-first-served basis. We are working hard to eventually have stock. For more information, please read this blog article.
- Orders tend to sell out quickly. Popular wheels can sell out in less than five minutes. We suggest being online at 9:55 a.m. PDT if you are interested in buying wheels.
- Order 21 is scheduled to take place in late mid/late July 2015 and is estimated to have approximately 700 wheels.
- You are not guaranteed a wheel when adding it to the cart. You must check out to confirm your order.
Questions About Order 20
Q1. How and where do I place my order?
A1. The store opens at 10:00 a.m. PDT. On the morning of the order, the store page will have a countdown timer on it. When the count down timer hits 00:00:00:00, refresh your page to access the store and begin shopping!
Note* You will need to create an account to shop in our online store. We highly recommend creating an account before next Thursday to save time during Order 20. You can create your account here.
Q2. Do we have live, up-to-date inventory on our site?
A2. That’s sort of a yes and no question. When you select the product you will see how many are available under the “Bearings or Bearing/Build” pulldown menus (The “Sticker Color” pull down does not show how many wheels are in stock.). If there is one left and you add it to your cart, it does not mean you have secured the wheel. You must make it all the way through the cart before the wheel is yours. If someone else has bought the wheel in that amount of time, you will receive an out of stock warning when you hit the confirm order button.
Q3. My page is really slow. What should I do? (We hope this doesn’t happen!)
A3. We have done all we can to beef up the server to prevent crashing. That said, there are no guarantees. When you click to add a wheel to your cart it may take a second or two to load. Please do NOT hit the "Add to Cart" button multiple times. If you do you will add more than one wheel to your shopping cart. If there are any technical difficulties during the sale, please be patient, we will be working to correct them as soon as humanly possible. If your page is slow after hitting “Confirm Order,” PLEASE DO NOT HIT REFRESH or your card may be charged twice. If you do hit refresh by mistake and are double charged, please let us know and we will be sure to refund your second order.
Q4. Can you Provide More Information About the Silca Valve Extenders and Continental Tubes?
A4. A FREE Silca Valve extender will be given for each FLO 60 and 90 and a free tube will be given for each FLO 30 and FLO DISC. Please see the pictures below.
Q5. When will the wheels ship to me?
A5. Wheels are estimated to ship by June 19.
Q6. How much are ceramic bearings?
A6. Ceramic wheels are an additional $100 per wheel. Ceramic bearings support our Bike for a Kid Program and have excellent durability. Learn more about our Bike for a Kid Program.
Q7. Do you offer Shimano 11 speed hub bodies?
A7. All of our wheels ship with 9/10/11 speed-compatible hub bodies. The wheels also ship with 10 speed spacers for people running 9 or 10 speed cassettes.
Q8. What payment methods do you accept?
A8. We accept Visa, MasterCard, American Express, and Discover. We do not accept PayPal.
We hope that this answers your questions about the upcoming Order. If we have left anything out, please let us know.
Thanks again for your patience and support.
Jon and Chris
May 18, 2015
From agriculture, tech, and healthcare to simply “buying local,” today’s health-conscious consumers are more aware than ever of the consequences of their purchasing decisions. As a result, many prefer to do business with companies that are aligned with their core values.
Take Citibank, for example. The financial services company sponsors a popular bike sharing system in New York City. Launched in 2013, Citi Bike provides riders with access to thousands of rental bikes and hundreds of stations. In less than a year, the system provided more than 34,000 rides per day. In addition to being good for the environment, Citibank found a meaningful way to be good for people.
Similarly, when my brother and I started our business FLO Cycling — providing carbon fiber bicycle wheels — our interest in triathlons and healthy lifestyle gave us a platform to connect with people who have similar interests.
By supporting their desire to be fit and compete in triathlons, we’ve forged powerful connections with our customers.
It’s a classic case of what’s good for them is good for us, and this mutually beneficial partnership stems from a goal of doing business to improve consumers’ lives.
"Healthy Consumer" Buying Power
While consumers in all sectors are powerful, health-conscious consumers are especially powerful allies because they’re more aware. Think about it: Today’s consumers recognize that mass-production of food endangers local farmers. While they might be early adopters of new technology, they realize most technology comes at a price.
Here are three specific reasons the health niche is so great for business:
Healthy consumers aren’t afraid to spend money. Health-conscious people make healthy living a big part of their lives. They believe strongly in being healthy, and they don’t mind spending money to do so.
Healthy consumers get excited about your products. They’re passionate, engaged customers. They’re not purchasing necessities like gas or clothes from you. They’re buying what they want to buy, and they’re excited about it.
Engaged and easy to reach.
Healthy consumers are everywhere. You can find these consumers in so many different places. From competitive races to organized walks, bike rides, and fundraisers, you’ll find them outside and engaged in the things that matter most to them.
Thanks to an increasing interest in fitness and healthy lifestyles the health and wellness industry has seen tremendous growth. From our corner of the industry, we’ve observed USA Triathlon membership grow from 127,824 members in 1999 to 510,859 in 2012.
And with Fitbit, FuelBand, and the Apple Watch, the wearable technology industry has capitalized on monitoring health and fitness. A lot of companies are eyeing — and positioning themselves for — massive growth in this category.
Doing Business in the Health and Wellness Category
Is health and wellness the right industry for you? It is if you’re truly passionate about health and fitness. To connect with these passionate consumers, you need to understand what motivates them and be inspired by similar things.
Start by practicing what you preach. If living a healthy lifestyle is one of your passions, it will be easier to go to work every day. If it’s not, you need to make some changes.
As a busy entrepreneur, embracing a healthy lifestyle can be a challenge, but you owe it to your business (and yourself) to commit to fitness. Plus, when you share the same passions as your customers, you’ll have unique insights into their needs, meaning you can better serve them.
Helping people live better, healthier lives is what makes the fitness and health industry so attractive. Businesses feel good about their mission, and they’re building loyal customers who believe in what they do.
Health and wellness focused businesses serve a community of like-minded people who are, in turn, empowered by living healthier lives. It’s a positive cycle that fuels itself. If your passions align with your customers’ passions, your business will be a pleasure to run, and it won’t feel much like work at all!
What’s not to like about helping people live healthier lives?
I hope you have enjoyed this article. We'd love to hear your comments below.
May 11, 2015
How Starting a Charity Changed My Business (and My Life) - by Chris Thornham
For me and my brother, helping families in need has been a lifelong endeavor. When we started FLO Cycling, it seemed only natural to add a charitable component to our business. We decided to create our own program called Bike for a Kid.
The idea behind the program is simple: When we sell a set of our more expensive bike wheels, the extra money our customer spent is allocated toward the purchase of a bike and helmet for a child in need. Since launching Bike for a Kid, we’ve learned that even the simplest concepts can have dramatic impacts.
This act of charity has created benefits for our business that span beyond tax breaks and positive publicity. There have been far more rewarding bonuses worth noting.
Smiles: The ultimate reward
Remember the feeling of getting your first bike? Many families in the United States don’t have enough money to afford food for their kids, let alone toys or sporting equipment. Watching a child realize that he now has his very own bike is an incredibly special moment.
Since launching Bike for a Kid, I’ve been able to work with a lot of great organizations that go even further to help underprivileged children. In some cases, the only time these kids eat a square meal is when they’re at school. One organization in particular, Three Square, strives to remedy this by stuffing kids’ backpacks full of food when they leave school for the weekend. You should see how these kids react to having enough food to last until Monday.
The smiles that I see when doing charitable work are more rewarding than any business transaction I’ve ever been a part of.
Revealing the good in people
The day-to-day grind of running a business makes it easy to forget how much good there is in the world. It often seems like people are only out to serve themselves. Getting stuck in this cynical mindset can hinder your ability to run a successful company and impact the way you communicate with customers. Once you become involved with a charity, you’ll gravitate toward a healthier mindset of seeing the best in people.
Bike for a Kid has shown us how contagious the spirit of giving can be. Customers get excited about spending more money when they know it goes toward a good cause. Local athletes have volunteered their time to help run our company’s events. Competing businesses have offered their time and support as well.
Competitors stop being competitors
I’m sure that you’re fully aware of how cutthroat the world of business can be. Involving your company in a charity program can change the entire tone of your industry. It’s been amazing to see how eager other businesses are to work alongside my company when they see the charitable work we do.
Charity can transform competition into collaboration. I have always believed that it’s better to support your competitors than to try to destroy them, and I am happy to see that many companies in my industry feel the same way.
How to Get Involved
Ready to give back? Here are three tips to help you launch a charity initiative of your own:
1. Follow a passion.
Adding a charitable organization to your full plate will only make you busier. If you aren’t passionate about the program, don’t start it. You’ll feel overworked, and you won’t put enough energy into it. This will give the impression that you launched a charity for all the wrong reasons.
2. Partner up.
Linking with existing organizations will make things much easier. As I mentioned earlier, once word gets out that you’ve launched a charitable initiative, businesses will flock to associate themselves with you and lend a helping hand.
3. Start small.
Fundraising for any cause is no easy task. You probably learned this when launching your business. It would be great if you could raise millions and millions of dollars overnight to help those in need, but the process is generally much slower than that.
Perhaps you can begin your road to charity by volunteering at your local Boys & Girls Club. Starting small could lead you to bigger ideas. Just keep reminding yourself that every little bit helps — the fact that you’re being of any service is what’s important.
In the end, getting involved in charity has benefits that reach far and wide. Not only are you helping those in need, but you’re also helping your business, getting to see the best in others, and ultimately feeling better about your life and the world as a whole.
But remember: It’s not always about changing the whole world. Sometimes, it’s just about making one kid smile.
I hope you have enjoyed this article. We'd love to hear your comments below.